Young Hollywood: Meet the Subway Fresh Artist Filmmakers

April, 2013

Young Hollywood interviews NYU filmmakers at SXSW. [Flash required]

Full post @ Young Hollywood

Variety: Subway expands college film competition

March 7th, 2012

Subway has expanded its “Subway Fresh Artists Filmmakers” program, expanding the project to New York University after launching it at University of Southern California last year

MyDamnChannel and IFC are distribbing the four Web series created during the competition alongside the winning series from last year’s event.

The projects bow today on MyDamnChannel.com and IFC.com before screening at the IFC CrossroadsHouse at the SXSW fest in Austin, Texas, March 12. IFC will also promote the event, which starts airing March 26 on the cabler.

Read more here.


TubeFilter: Subway Taps USC and NYU Film Students for Digitial Series

March 7th, 2012

Restaurant chain Subway has selected the winners of its Subway Fresh Artists Filmmakers contest, featuring original series from USC and NYU film schools.

Last year, Tubefilter got a sneak peek at the inaugural winners at a private screening at the IFC Crossroads House at SXSW. My Damn Channel will again distribute the winning series and provide promotional and marketing support.

Created and executed by Content & Co., the contest challenged students to develop a creative treatment for scripted episodic web series. A panel including industry-insiders James Widdoes (Director of Two and a Half Men) and Brian Baumgartner (Emmy Award-winning actor from NBC’s The Office) judged more than 50 submissions based on their creativity, brand personality, and strategic fit to the creative brief.

Read more here.


The Wall Street Journal: NYU’s Red Carpet – New Program Pairs Movies, Marketing

March 14th, 2006

Lights! Camera! Axe!

Axe? Yes, the Unilever deodorant and body spray is getting the Hollywood treatment this semester from M.B.A. and film students at New York University.

Called ProMotion Pictures, the NYU program melds the talents of students of M.B.A.s and graduate students in the film school to produce minimovies for marketers. Students from the Kanbar Institute of Film & Television provide most of the creative juice as screenwriters and directors, while M.B.A.s from the Stern School of Business fill the producer’s shoes. The M.B.A.s ensure the production is completed on time and on budget, and they keep the creative talent mindful of the marketing strategy.

Read more here.


Advertising Age: Students’ Branded Entertainment Project Becomes Real Business

January 11th, 2006

As some marketers continue to scratch their heads trying to come up with creative ways to reach the lucrative 18- to 34-year-old consumer, others have figured out it might be a good idea to go directly to the source for ideas.

Since its formation in 2004, Volvo, Verizon Communications and Unilever’s Axe have enlisted the help of ProMotion Pictures, an extra-curricular group of students from New York University’s Stern School of Business and Tisch School of the Arts, to develop and produce branded entertainment projects for marketers such as Volvo, Unilever’s Axe and Verizon.

Read more here.


The Hollywood Reporter: A double opening in NY

October 13th, 2005

It was a big night for little movies Tuesday as jurors from the 2005 Tribeca Film Festival premiered four of their own short films made with the help of camera phones, while a few blocks uptown in Greenwich Village, three winning student films form the ProMotion Pictures Film Competition made their debut.

Tribeca fest co-founders Jane Rosenthal and Craig Hatkoff helped distribute Nokia 6682 imaging phones to jurors at the fest’s opening launch.

“It was fun, gave them a sense of cameraderie and created a great group dynamic when they were judging movies,” Rosenthal said, adding that the all-star jury “took it very seriously. It always surprises me how easy this technology is to weave into our lives.”

Rosenthal was executive producer on the evening’s additional premiere, “Radioman: The Movie, produced by John Kirby and Libby Handros and directed by its subject, Radioman, the ubiquitous mascot of film sets all over New York City.

Read more here.


Adweek: R/GA Debuts Verizon Film Site

October 13th, 2005

Interpublic Group’s R/GA has built a Web site for a Verizon short-film competition celebrating the joys of broadband.

The film competition challenged students in NYU’s arts and business schools to create video interpretations of how broadband Internet access enriches everyday life.

The winning entries, which premiered Tuesday at NYU, are featured on www.verizonbroadbandfilms.com. In addition to the shorts, the site includes film team bios, scripts, storyboards and clips from the making of the films.

R/GA hopes to attract users to the site virally, as well as through links from www.broadbandstories.com, which the agency created as part of Verizon’s “Richer. Deeper. Broader” branding campaign that launched in June. The site encourages users to contribute stories of their experiences of broadband improving their lives. R/GA supported that site with online ads, and offline Verizon ads pointed to it in TV commercials.

The three- to seven-minute films were created over the summer with a $40,000 grant from Verizon. NYU officials and executives from R/GA and Verizon roster agency mcgarrybowen were judges.